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Why Anytime Fitness? | The first, the best, the leader!

The lifestyle you want starts here!

If you're considering a franchising opportunity, several factors play into your decision.

  • You want to enter a proven, thriving, and recession-resilient market.

  • You want to partner with a known brand that lowers the barriers to success.

  • You want to be supported every step of the way, from startup financing to marketing.

  • You want a business model that gives you flexibility and freedom.

That's exactly what you get with Anytime Fitness. To experience a franchise model designed from your perspective, move through the information in this website, and start living your dream lifestyle today.

The Innovator

Have more time for what's important to you!

The perfect blending of many factors makes Anytime Fitness unique. We offer a business and product that people need and enjoy, in an industry that continues to grow every year. The convenience of our product, for both franchise owners and members, is just one of the many features allowing our concept to thrive.

With Anytime Fitness, you're in business for yourself, not by yourself. As a franchisee, you will use exclusive technology to operate your club, including:

  • Access and security systems, integrated with billing and payment processing.

  • Member check-in and data management tools, integrated with marketing features.

  • Vending solutions, cashless design allows members to charge purchases to their member account, creating revenue without staff!

  • Worldwide membership reciprocity program, known as Anywhere Club Access.

With Anytime Fitness, you can own a fitness club and still have a flexible schedule. Our exclusive systems integration allows you to run a 24-hour operation without additional staff! This gives you an enormous competitive advantage, as payroll is the majority expense incurred by traditional fitness clubs. As an Anytime Fitness club owner, you can devote time to the other important areas of your life, while still allowing members full access to your facility.

Anytime Fitness offers the convenience people are seeking in a fitness club. Ninety percent of our members live within 1-3 miles/ 3-5 km's of their club. Plus, our Anywhere Club Access clearly adds to the convenience we offer our members, which is the top reason consumers choose one club over another.

Anytime Fitness offers an affordable fitness option for everyone. In contrast to the low price tag, Anytime Fitness clubs are scrupulously clean and bright, with expertly designed workout areas. Inside each club, members will find cutting-edge equipment that is safe and easy-to-use.

An exceptional member experience is at the core of our business model. Anytime Fitness club owners are passionate about providing a high-quality member experience. We offer a welcoming and clean environment to everyone, regardless of his or her fitness level or ability. Our members can rely on a supportive atmosphere that encourages them to strive for and meet their fitness goals.

An Effective Business Model

Have more time for what's important to you!

The perfect blending of many factors makes Anytime Fitness unique. We offer a business and product that people need and enjoy, in an industry that continues to grow every year.

  • Convenience

The convenience of our product, for both franchise owners and members, is just one of the many features allowing our concept to thrive.

Anytime Fitness clubs vary in size, floor plan and layout with our standard club model ranging from 3000 to 5000 square feet.

In addition, the increased consumer traffic Anytime Fitness generates in a shopping centre or street mall, even during off-peak hours, makes us a sought after real estate tenant.

  • Flexibility

Being in the health and wellbeing industry, the Anytime Fitness franchise model was built around the concept of freedom.

Thanks to our exclusive range of systems, Anytime Fitness franchisees can run multiple clubs remotely and require low labour. This gives you an enormous competitive advantage as payroll is the main expense incurred by traditional fitness clubs. As an Anytime Fitness club owner, you can devote time to the other important areas of your life, while still allowing members full access to your facility. Plus, the modern security system in place also allows clubs to run smoothly and worry-free even during non-staffed hours.

From single club to multi-club franchisees, our franchise model includes varying levels of ownership and investment. Plus, we offer a great conversion model for existing club owners that wish to become a part of our industry-leading brand.

  • Return on Investment

Ranked as one of the top low investment franchise options, club owners tend to experience a return on their investment at a faster pace than other businesses. Our monthly franchise fees are low and fixed, which allows franchisees to benefit from their own business’ growth.

  • Support

Anytime Fitness franchisees have access to an internationally-proven business model with strong branding, backed up by a local team of experienced and passionate entrepreneurs.

As a franchisee, you will also use exclusive technology to operate your club including:

  • Access and security systems, integrated with billing and payment processing

  • Member check-in and data management tools, integrated with marketing features

  • Vending solutions, cashless design allows members to charge purchases to their member account, creating revenue without staff

  • Worldwide membership reciprocity program, known as Anywhere Club Access.

As an Anytime Fitness franchisee, you will also have access to full support during all phases of development of your club, from start-up to ongoing.

  • Our Customer Focus

Anytime Fitness offers the convenience people are seeking in a fitness club. Ninety percent of our members live within 1-3 miles of their club. Plus, our Anywhere Club Access clearly adds to the convenience we offer our members, which is the top reason consumers choose one club over another.

Anytime Fitness offers an affordable fitness option for everyone with access to a clean, safe and friendly environment. Our clubs include a wide variety of high quality cardio, strength and free weight equipment by world leading companies such as Life Fitness as well as shower facilities.

An exceptional member experience is at the core of our business model. The typical Anytime Fitness franchisee has a passion for fitness and an entrepreneurial spirit. Above all, our club owners are passionate about providing a high-quality member experience. We offer a welcoming and clean environment to everyone regardless of their fitness level or ability. Our members can rely on a supportive atmosphere that encourages them to strive for and meet their fitness goals.

The Market Leader

Anytime Fitness was founded in the USA in 2002 as an alternative to larger and more expensive health clubs. The founders of Anytime Fitness, Chuck Runyon and Dave Mortensen, recognised early on that the fitness industry was ripe for innovation. Backed by more than 30 years of industry and entrepreneurial experience, they developed a trend-setting business model that allows people to work in the enjoyable and fast-growing fitness industry as an independent business owner.

The founders also understood that fitness consumers were looking for convenience and affordability as well as access to high quality equipment in a clean and friendly environment. This knowledge led to the development of the first 24-hour fitness franchise for men and women in 2002.

The Anytime Fitness franchise was then introduced into the United Kingdom in 2010.

Since our founding in 2002, we have maintained robust growth rates worldwide. As the world's largest, and fastest growing, 24-hour fitness franchise for men and women, we continue to break records and receive industry accolades.

Why is Anytime Fitness so successful?

For Anytime Fitness, it's about the basics. We offer a proven business model to passionate entrepreneurs. Then, we offer unwavering franchisee support during all phases of club development and ongoing operations. Plus, we continually evaluate the tools and information we provide our franchisees. When a new idea or better option comes along, we implement those tools on a franchise-wide basis.

Where Anytime Fitness really stands out from the crowd is in its use of proprietary access software, security and surveillance technology. The integration of these systems allows owners to operate safe and secure clubs with greatly reduced staffing needs. The exclusive Anytime Fitness access system allows a club to be open on a 24-hour basis. Our system, which includes remote monitoring of a closed circuit television system and personal safety devices, allows members to feel safe and secure even when a club is not staffed. In addition, our member check-in software is fully integrated with the onsite security systems.

The market for Anytime Fitness continues to expand for both prospective franchisees and potential club members. Currently, we have more than 150 territories sold and a membership base of 35,000 and growing! With more than 55% of existing franchisees owning more than one club, the growth of the franchise will be enhanced by those who genuinely know the Anytime Fitness business model and its brand.

*Source: www.IHRSA.org /The 2006 IHRSA Asia Pacific Market Report: The size and scope of the health club industry

A Flexible Franchise

There is an amount of flexibility in the Anytime Fitness business model. From single club to multi-club franchisees, our unique opportunity includes varying levels of ownership and investment. Plus, we offer a great conversion model for existing club owners that wish to become a part of our industry-leading brand.

Our neighborhood-style fitness clubs are ideally placed near big box retailers and national supermarket chains. The increased consumer traffic Anytime Fitness generates in a centre, even during off-peak hours, makes us a sought after real estate tenant.

Anytime Fitness clubs vary in size, floor plan, and layout depending on the shape of the space. Our standard club model ranges from 3000 to 5000 square feet.

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